Based on a new strategic plan in 2016, the Barnes Foundation commissioned a citywide survey through BeHeardPhilly℠ to better understand awareness, past experiences, perceptions of the Barnes as a museum or an accessible location, perceptions of marketing materials, barriers to visiting to the Barnes, and drivers/motivations to visiting the Barnes. The Barnes Foundation expressed interest in surveying people in the following zip codes: 19102, 19103, 19104, 19107, 19121, 19130, 19131, 19132, 19143, 19144, 19145, 19146, 19147 and 19148.
BeHeardPhilly members were asked questions like “What are the reasons that you visited the Barnes for the first time” and “What are things you think about when deciding if you want to visit a museum”.